Frequently Asked Questions

Can’t find what you’re looking for?

Tell us how we can help you by dropping us a line at

What is Fitzroy?

Fitzroy is an online wholesale experience for people to connect to buy and sell well chosen goods for little ones. Our marketplace reflects our belief that wholesale should be modern, easy, and fun and that different isn't just good but it's necessary. Learn more about our mission.

How do I join?

We realize that wholesale is based on trusted relationships. As a result, participation on Fitzroy is currently invite only. If you know one of the retailers or brands already working with Fitzroy, they can recommend you to us. You can also reach out to us by email to let us know a little bit more about you or sign up and one of our Merchandising Editors or Brand Service Specialists will be in touch.

Is there a fee?

Fitzroy is free to join for both retailers and brands. Fitzroy takes a service fee on each order from the brand.

Is Fitzroy a sales representatives group?

No, Fitzroy is not a sales representatives group. We advocate for retailers to maintain the current rep relationships they may have with any familiar brands they see on Fitzroy.

Does Fitzroy host a trade show?

No, Fitzroy does not host a trade show but you can catch our brands at some of the best trade shows, craft and design fairs, and pop-up markets across the country, year round.

Does Fitzroy have a showroom?

We encourage our users to swing by our office in West Hollywood, Los Angeles for coffee to chat. We love taking our online relationship offline.