Shop products that match your store’s personality, in one place, on your schedule, 24/7.
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Order directly from several brands in one place. Add the products you like to cart and check out. No paper.
Fitzroy is free for retailers. No subscriptions and no fees.
Your recommendations are assembled with love by actual humans. We support you every step of the way from browsing to reordering.
Fitzroy pulls together a well rounded assortment of the toy industry. We feature some of the freshest independent toymakers side-by-side with more established brands that want to scale with specialty retailers.
Fitzroy pulls together a well rounded assortment of the toy industry. We feature some of the freshest independent toymakers side-by-side with more established brands that want to scale with specialty retailers.
Your store is a reflection of you and you’re not big box. Our product collections are inspired by local stores who stand out in their community with a unique perspective.
Order in small batches to stay flexible. We help you keep the smaller lines from getting lost with merchandising tips, inventory checks, and reorder reminders.
We crunch the data to help you curate a savvy selection that stays ahead of the trends. Our Merchandising Editors work with you to be smart about what you stock without pushing product.
"I'm constantly looking for new brands to add to the hundreds I already sell. Fitzroy lets me easily and quickly discover something new, saving me time to actually manage my store."
Tara, Tweak
"I want to offer my customers something different. Fitzroy is a trusted partner that allows me to conveniently place orders 24/7 - mornings, evenings, and weekends - so that I have time to work with customers during the day."
Christine, Miracle Mile Toys and Games
"It's so simple to reorder on Fitzroy. Restocking a favorite item is as easy as a few clicks."
Pam, The Read Apple